Digital Nomad · Entrepreneur · Participatory Artist
Hockey player turned entrepreneur. I grew up on frozen lakes and ice rinks in Sweden, then discovered that the world is a much bigger rink than I imagined.
I've been running animated video production companies remotely since 2012 — building teams, serving clients in 40+ countries, and doing it all from wherever feels right that week.
"Burning Man cracked me open. I walked in as a businessman and walked out as a human being. The 10 Principles aren't just for the playa — I believe they can help create a better world."
These days I split my time between building the next art installation, running two video studios, and looking for good surf. Preferably all three on the same day.
Sweden → The World → Black Rock City
and back again
From video studios to art installations. Each one an expression of something I genuinely care about.
International animated explainer video production for companies that need to communicate clearly. 500+ videos delivered to clients like Toyota and Deloitte across six continents.
Sweden's leading animated video studio. Working with Folkhälsomyndigheten, IKEA, and NCC — and now expanding across the Nordics with dedicated studios in Denmark, Norway, and Finland.
A mirrored cube. Two chairs. Absurd questions. Radical honesty. You show up for a job interview and leave having been truly seen. Already run at Midburn, The Borderland, and Burning Man — now coming back to Black Rock City in 2026 for the Axis Mundi theme.
Named after the world tree from Norse mythology — the tree that connects all realms. A Nordic Burning Man camp concept rooted in community, the gift economy, and the wild spirit of Scandinavian nature. Currently building the community for future burns.
The 10 Principles of Burning Man aren't just rules for a festival in the Nevada desert. They're a blueprint for how humans can actually treat each other well — and I've been quietly applying them to business, art, and life for years.
"We all won
this lottery
called life."
That's the thing about Burning Man that stays with you. Not the art, not the dust, not the sunsets (though all of those are incredible) — it's the realization that you're alive, right now, and so is everyone around you.
The Interview exists because of this feeling. Sitting across from a stranger in a mirrored cube, asking ridiculous questions, and suddenly — genuinely seeing each other. That's the thing we all want and rarely get.
It applies to business too. The best client relationships I've built look a lot like radical inclusion and communal effort. Turns out people respond well when you actually see them.
Got an interesting project? Want to talk video strategy, art installations, burn culture, or digital nomad life? I love a good conversation. No sales pitch — just a real talk.
Pick a time on Calendly →